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Public Relations--A Free Lunch?Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing. However, there are ways to stretch your budget and marketing public relations (PR) is one of them. By MARKETING PR I mean publicity that is directed towards your marketing target audience and carries marketing messages. (It's not the same as investor or employee relations.) Marketing PR can generate ...
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On St. Valentine's Day, Or Any Romantic Interlude, Woo YourPERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.com Word count: 415 Summary: Leadership authority Brent Filson asserts that wooing one's sweetheart can be done with a special kind of communication methodology which he has been ...
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The Responsibilities of an Author of FictionWhen you write fiction, by what code are you held? What principles bind your work into a coherent whole? Do you need principles at all or can you write an anarchic story line governed by no other law except that it should be exciting to read? Should you analyze and agonize or should you just let your mind take its course along some route no matter how rough a track it may follow - a little like this sentence? I am writing here not of the great genius author but of the plodding novelist, 99% ...
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Writing a good and attractive e-mail for permission marketingUsing permission based e-mail is one of the most powerful promotional tools available to any Internet business. What makes an e-mail successful? We believe an e-mail should promote, excite, educate and entertain. Our peers might disagree, they say that an e-mail should only promote. We think promotion is an essential part of an Opt-In e-mail but should not be the sole component. In this article, we will talk about the important components of a successful Opt-In e-mail. Those components include: ...
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The Most Important Thing About Writing a Persuasive Sales LetterSo you want to write a persuasive letter. Let's discuss how to do this. The most important thing you need to know doesn't have anything to do with writing though. Persuasion relies on understanding human nature, not eloquence. Think of the most successful salespeople you know. Do they strike you as eloquent? Perhaps. But probably not. A persuasive letter doesn't need to be a finely crafted literary masterpiece. But it does need to do something very important - - stir deep feelings within the ...
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How To Make It As a Freelance WriterWriting articles from home is a good way to make money online. If you can read and write at a basic 8th grade level, then you are qualified to earn a living as an online writer. The problem many writers face today is the enormous amount of writing scams and the Internet "writing sweatshop" that plagues many new writers. To truly learn how to make money writing online, you have to be able to advertise yourself as least a little. Marketing yourself as a writer is more about building a client ...
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Starting a Career Career With Writing Riches 101 Guide'Writing Riches 101' is an informative writing guide written by a seasoned freelance writer and Internet researcher, Sara Williams. One highly favorable writing guide called, 'Writing Riches 101' is a well detailed writing guide that will show you how to make at least $1000 a day writing articles. Yes, that is right-you can make $1000 or more writing articles online. Here is what the informative writing guide includes: List of websites to submit your articles to for money- Well, we all know ...
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Resolving Conflicts By Turning Negatives Into PositivesPERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required. There are five techniques that I shall share with you. They have been proved to be effective in resolving, minimizing, and preventing conflicts. And by conflicts I am referring to any of the following that take ...
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Writing for Publicity and Profit on the WWWI sincerely believe that there has never been a better time in history for we (or is it us?) writers to making a comfortable living on the internet. The World Wide Web offers you an opportunity, unique in history, to speak directly to millions of potential customers. Some commentators advise that if you want to be listened to, speak to them "in their language". I only partially agree (but then, I'm always breaking the rules!)... When I write articles for "the international market" of the net, I ...
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